Which research method is usually the most expensive?
MKT 6301-Chapter 3
| Question | Answer |
|---|---|
| 30) Which of the following is the most expensive method of collecting data? | Answer: personal interviews |
| 31) Which of the following methods is characterized by low levels of control in the data collection process? | Answer: mail surveys |
How much should you spend on market research?
Average cost: $15,000 – $35,000. Reports cover not only the performance of the market and its subcategories as a whole, but they also cover the specific market values and trends of specific products/services in the industry within specific regions or countries.
Which of the following is a disadvantage of secondary data?
A major disadvantage of using secondary data is that it may not answer the researcher’s specific research questions or contain specific information that the researcher would like to have.
Which is a weakness of qualitative research?
Weaknesses of qualitative research Poor quality qualitative work can lead to misleading findings. Qualitative research alone is often insufficient to make population-level summaries. The research is not designed for this purpose, as the aim is not to generate summaries generalisable to the wider population.
Why is it important to know the strengths and weaknesses of qualitative research?
Qualitative research provides valuable data for use in the design of a product—including data about user needs, behavior patterns, and use cases. Each of these approaches has strengths and weaknesses, and each can benefit from our combining them with one another.
What is the weakness of research?
“Weaknesses related to the Research Problem: The description of the project is so nebulous and unfocused that the purpose of the research is unclear. The problem is unimportant or unlikely to yield new information. The hypothesis is ill-defined, doubtful, or unsound, or it rests on insufficient evidence.