How will data be collected?
Essentially there are four choices for data collection – in-person interviews, mail, phone and online. There are pros and cons to each of these modes. Cons: Not all your customers might have an email address/be on the internet, customers may be wary of divulging information online.
What is observation method of data collection?
An observation is a data collection method, by which you gather knowledge of the researched phenomenon through making observations of the phenomena, as and when it occurs. There exist various observation practices, and your role as an observer may vary according to the research approach.
What are the strengths of quantitative data collection methods?
Quantitative method
| Strengths | Limitations |
|---|---|
| Relatively easy to analyse | Difficult to understand context of a phenomenon |
| Data can be very consistent, precise and reliable | Data may not be robust enough to explain complex issues |
How can you tell if data is qualitative or quantitative?
Quantitative data can be counted, measured, and expressed using numbers. Qualitative data is descriptive and conceptual. Qualitative data can be categorized based on traits and characteristics.
Which of the following is an example of qualitative data?
Answer. Numbers like national identification number, phone number, etc. are however regarded as qualitative data because they are categorical and unique to one individual. Examples of qualitative data include sex (male or female), name, state of origin, citizenship, etc.
Can you use both qualitative and quantitative research together?
In practice, most researchers agree that combining quantitative and qualitative techniques (sometimes called “mixed method” research) produces a richer and more comprehensive understanding of a research area. This kind of in-depth understanding is well suited to qualitative approaches.
How beneficial is quantitative?
Data from quantitative research—such as market size, demographics, and user preferences—provides important information for business decisions. Qualitative research provides valuable data for use in the design of a product—including data about user needs, behavior patterns, and use cases.
What can you say about the weaknesses of quantitative research?
Difficulty in data analysis Quantitative study requires extensive statistical analysis, which can be difficult to perform for researchers from non- statistical backgrounds. Statistical analysis is based on scientific discipline and hence difficult for non-mathematicians to perform.
What is the greatest weakness of qualitative research?
Weaknesses of qualitative research Poor quality qualitative work can lead to misleading findings. Qualitative research alone is often insufficient to make population-level summaries. The research is not designed for this purpose, as the aim is not to generate summaries generalisable to the wider population.